No. 02 of 05

Amara Hulslander

Amazon Just Walk Out home page: a shopper taps in at a Just Walk Out store gate
Just Walk Out by Amazon · Amazon
Known for
Founding UX on Just Walk Out and Alexa+ dev tools.
Why chosen
She connects robots, cashierless stores and AI agents, usually as the first designer in the room. She founded the multimodal UX and research program behind the Star Wars BB-8 and Force Band consumer robots. At Amazon she was founding UX designer for Just Walk Out, worked on Amazon Monthly Payments, and was founding UX designer on the agentic developer studio for the LLM-powered Alexa+. In 2026 she moved to Humana to design emerging products, and she teaches as an adjunct at CU Denver. Serial first designer.
Amazon Just Walk Out home page: a shopper taps in at a Just Walk Out store gate
Just Walk Out by Amazon · Amazon
Role
Principal Product Designer, Emerging Products, Humana
Status
MovedLeft Amazon in 2026; now a founding designer in emerging products at Humana.
Current location
Denver, CO
Personal site
amara.design
On the list since
Last checked