Every Marketer Can Become an Engineer, Here's How · Profound / YouTube
Known for
Anthropic's first growth hire, since 2024.
Why chosen
He connects performance marketing with building his own AI tooling. In May 2024 he joined Anthropic as its first growth hire and fifth marketer, when Claude was mostly a chat interface and an API. Since then he has built performance marketing, SEO, lifecycle, app store and attribution for Claude.ai, Claude Code and the API. In 2026 he is hiring an SEO lead and arguing that marketers should engineer their own workflows. Growth, hand-built.
Every Marketer Can Become an Engineer, Here's How · Profound / YouTube
Role
Growth Marketing, Anthropic
Status
BuilderGrowth Marketing at Anthropic since May 2024, as its first growth hire.